What is Say Mmm?

Say Mmm is a web application with a set of free tools for planning meals, organizing recipes, and making shopping lists.

Is Say Mmm good for food bloggers?

First and foremost Say Mmm is designed to be help people, especially busy moms, stress less and save time and money through better planning and organization. If bloggers think the tools are helpful to their followers, please share the concept. A more specific way Say Mmm is helpful to bloggers is it lets people easily save and organize direct links to recipes on blogs and websites. This makes it more likely people will use the ideas more often and return to the blog, where all the details and pictures are. Say Mmm also makes it easy for people to share these links with their friends. Big recipe sites have some tools for saving and using recipes (though not good ones in our opinion), but smaller sites and blogs don’t. So we think Say Mmm is good for people to organize links to food blogs, and for food bloggers to get more traffic to their site.

How does the recipe organizer work?

Say Mmm lets people save and organize their own recipes and Internet links. When people save links, Say Mmm acts just like an online bookmark that they can organize and click to go back to that site. There is an good article by Elise Bauer on creating your own cookbook on delicious, for those unfamiliar with social bookmarking. We like this idea, and think that delicious.com could be more delicious :)  Delicious is designed for bookmarking any web site, whereas Say Mmm is designed specifically for recipes, so we can help people do more with recipes (like adding them to meals and shopping lists). 

Do the links users enter in your site help my search rankings?

Since Say Mmm is mostly a private network, links that people add to your site neither help nor hurt your search rankings. They don’t help or hurt Say Mmm’s rankings either. The links work similar to a link that a person shares with friends on a private Facebook account. They are good for personal recommendations and bringing people to your site but don’t affect search.

Why are you showing a recipe from my site?

We do user testing to find the best ways to make it easy for people to discover and interact with new recipe ideas. One way we are experimenting with involves showing recipes spontaneously and making them easy to save, and we have selected a few recipes from a number of blogs we like to highlight to our users.  We let our users randomly browse through recipes from other sites within a frame. At the top of this frame are simple buttons for letting people go to the next idea and save a direct link to the page where the recipe is. The URL looks different to allow us to add the toolbar at the top for viewing the next ideas and saving ideas. This functions like a link to the site and doesn’t modify the site, so all the ad impressions work like they normally would. When a user chooses to save a link, it is the direct link to the site, not the modified link. The result is a fun experience for our users and driving traffic to sites for highlighted blogs.

Let us know any thoughts or comments you have at [email protected]. We love to hear from food bloggers.